Eleven World Cup uniforms at the intersection of culture, tradition, and pride.

In recent years, the national football uniform has evolved into a “cultural canvas” that reflects the history, tradition, aesthetics, prestige, values, ethnicity, national consciousness, and atmosphere of the times of each country. For this reason, looking at the uniforms is not only about enjoying football, but also about learning about the culture of countries around the world.

In this issue, we have selected 11 countries with particularly outstanding designs and cultural backgrounds from among the uniforms released for the FIFA World Cup 2026. From France and Argentina, the favorites to win the tournament, to Japan and New Zealand, we introduce them in order of their current FIFA world ranking. Let's explore new ways to enjoy the World Cup through these 11 uniforms, which are not measured by strength alone, but rather by the culture and identity of each country.

Photo_Hiroyuki Ozawa
Edit & Text_Riku Ogawa

2. Argentina (3rd)

Away ¥13,200
(Soccer store fcFA)

As the defending champions, Argentina is aiming to become the third country in history to win back-to-back championships. While the home team's colors are sky blue and white, the away team's colors have traditionally been dark. This time, the design theme is based on black and the “Filareteado Porteño,” an intangible cultural heritage decorative art born in Buenos Aires, the capital of Argentina. A graphic pattern of gorgeous swirling tendrils is drawn on the entire body using a unique technique that uses a balance of light and shadow to create a three-dimensional effect. The word “ARGENTINA” is lettering in the same technique on the back of the neck, along with “Sol de Mayo,” and a gold FIFA Champions badge is placed on the center of the chest to indicate that the team is the champion of the previous tournament. Champions badge on the center of the chest. Can Argentina win the Champions badge again? Messi's last dance is not to be missed, even by football fans.