Eleven World Cup uniforms at the intersection of culture, tradition, and pride.

In recent years, the national football uniform has evolved into a “cultural canvas” that reflects the history, tradition, aesthetics, prestige, values, ethnicity, national consciousness, and atmosphere of the times of each country. For this reason, looking at the uniforms is not only about enjoying football, but also about learning about the culture of countries around the world.

In this issue, we have selected 11 countries with particularly outstanding designs and cultural backgrounds from among the uniforms released for the FIFA World Cup 2026. From France and Argentina, the favorites to win the tournament, to Japan and New Zealand, we introduce them in order of their current FIFA world ranking. Let's explore new ways to enjoy the World Cup through these 11 uniforms, which are not measured by strength alone, but rather by the culture and identity of each country.

Photo_Hiroyuki Ozawa
Edit & Text_Riku Ogawa

7. the U.S.A. (16th)

Home ¥15,620
(Soccer store fcFA)

Although it has not been able to break the barrier of the top 16 since the third place finish in the first tournament, football culture itself has rapidly expanded in recent years with the growth of the MLS and the emergence of players who are active in top European clubs. The “sleeping sports superpower” is certainly beginning to wake up. As the host country of this year's tournament, we have released an outfit that will have an outstanding presence both in the stands and on the pitch. The source of the design is the uniform of the 1994 U.S. Games, which marked the beginning of the popularity of football in the country. The entire body is covered with optically illusory graphics reminiscent of the shimmering stripes of the Stars and Stripes. The vibrant lines visually express a sense of speed and enthusiasm, while at the same time incorporating the freedom, diversity, and positive energy that is uniquely American. Will this tournament, a major turning point in the history of American football, be able to carve out a new history? We can't help but pay attention to the off-the-pitch cultural fervor of this tournament as well.